To avoid falling for greenwashing and ensure that Company A is truly committed to sustainability and preserving nature, Alejandro should prioritize looking at the following data:

Third-party reports: Independent sustainability reports, eco-labels, and certifications from reputable organizations can provide unbiased assessments of Company A’s environmental practices, goals, and achievements. These reports can help verify whether the company’s claims align with its actions.
Financial information: Analyzing the company’s financial reports, such as annual reports and sustainability reports, can reveal how much the company invests in sustainability initiatives, research, and development. It can also show if the company has been fined for environmental violations or faced legal issues related to its environmental practices.
Company profile: While the company’s own materials might present a favorable view, it’s essential to scrutinize the company’s history, mission statement, and sustainability goals closely. Check if the company has a detailed, transparent, and time-bound sustainability plan with clear metrics and targets.
Employee reviews: Although less crucial than the other data points, employee reviews can provide insights into the company’s culture and how it puts its sustainability values into practice internally.