Question & Answer

Performance measure

A measure of performance that tells a firm whether they are doing as well as their competitors in generating income from sales is called: A. Return on Sales B. Earnings Per Share C. The Current Ratio D. Return on Equity.

1 Answer

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Quizzma TeamSeptember 15, 2025

The correct answer is A. Return on Sales.

Return on Sales (ROS) is a measure of a company’s operational efficiency. It indicates how much profit a company makes for each dollar of sales, providing insight into how well the company is performing compared to its competitors in generating income from its sales. A higher ROS suggests better performance in converting sales into actual profit.