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Willingness to pay measures

Willingness to pay measures

A) the amount a seller actually receives for a good minus the minimum amount the seller is willing to accept for the good.

B) the maximum price a buyer is willing to pay minus the minimum price a seller is willing to accept.

C) the maximum price a buyer is willing to pay for a product minus the amount the buyer actually pays for it.

D) the maximum price that a buyer is willing to pay for a good or service.




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  1. Willingness to pay measures the maximum price that a buyer is willing to pay for a good or service.