Willingness to pay measures
A) the amount a seller actually receives for a good minus the minimum amount the seller is willing to accept for the good.
B) the maximum price a buyer is willing to pay minus the minimum price a seller is willing to accept.
C) the maximum price a buyer is willing to pay for a product minus the amount the buyer actually pays for it.
D) the maximum price that a buyer is willing to pay for a good or service.
Willingness to pay measures the maximum price that a buyer is willing to pay for a good or service.