I Am A Witness changed “how teens perceive bullying.” Which two of the following show how the Ad Council measured this?
A) tracking social media activity about the campaign
B) surveying teens before and after the campaign
C) requesting feedback on its innovative emoji design
D) comparing similar emojis used for social causes
E) following up with bullying victims to assess changes
The correct answers are:
B) surveying teens before and after the campaign
A) tracking social media activity about the campaign
Explanation: The Ad Council likely measured the impact of “I Am A Witness” on teen perceptions of bullying by using surveys to gather direct feedback from teens about their views before and after the campaign (option B). Additionally, tracking social media activity (option A) helps gauge public engagement and sentiment regarding the campaign, providing insights into how teens may be discussing and reacting to the issue of bullying in digital spaces. Both methods would give a comprehensive view of the campaign’s effectiveness.
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