What type of information is captured in attitudinal data? A. industry revenue projections
B. industry trends and predictions
C. personal tastes and beliefs
D. economic trends and challenges
What type of information is captured in attitudinal data?
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The correct answer is C. personal tastes and beliefs.
Attitudinal data captures information about individuals’ opinions, preferences, and feelings. This type of data helps in understanding consumer motivations, behaviors, and attitudes toward products, services, or brands. It differs from other options, which focus more on factual or industry-specific information. If you need more help with this topic, feel free to ask!