What type of information is captured in attitudinal data? A. industry revenue projections
B. industry trends and predictions
C. personal tastes and beliefs
D. economic trends and challenges
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The correct answer is C. personal tastes and beliefs.
Attitudinal data captures information regarding people’s opinions, preferences, feelings, and beliefs about certain topics. This type of data is often collected through surveys or questionnaires that gauge how individuals feel or what they think, rather than focusing on numerical or quantitative measures.