What does Marketing Mix Modelling aim to analyse? a. The impact of competitors’ strategies on sales outcomes
b. The effectiveness of individual marketing activities on customer behaviour
c. The relationship between employee satisfaction and marketing success
d. The correlation between marketing campaigns and environmental factors
The correct answer is b. The effectiveness of individual marketing activities on customer behaviour.
Marketing Mix Modelling (MMM) aims to analyze how different elements of the marketing mix—such as price, product, place, and promotion—affect customer behavior and sales outcomes. It helps businesses understand which marketing strategies are working well and which may need adjustment. By evaluating historical data, companies can optimize their marketing efforts to maximize return on investment.