In the digital age, persuasion has undergone significant changes:

1. The volume and reach of persuasive messages have exploded: The internet and social media have allowed persuasive messages to reach a global audience instantly, vastly increasing the volume and dissemination of these messages.
2. Persuasive messages spread at warp speed: Digital platforms enable rapid sharing and viral spreading of content, making it possible for persuasive messages to reach millions of people within minutes.
3. Organizations of all stripes are in the persuasive business: With the advent of digital marketing, social media, and content creation, not just traditional advertisers but also businesses, non-profits, governments, and individuals are actively engaging in persuasion.
4. Persuasive techniques are subtler and more misleading: Digital media often employs sophisticated techniques, including personalized ads, influencer endorsements, and native advertising, which can be subtle and sometimes misleading compared to traditional forms of persuasion.
5. Persuasion is more complex and impersonal: The digital environment allows for complex data-driven strategies, targeting individuals based on detailed analytics and algorithms, making persuasion more complex and often less personal.