I Am A Witness changed “how teens perceive bullying.” Which two of the following show how the Ad Council measured this?
A. tracking social media activity about the campaign
B. surveying teens before and after the campaign
C. requesting feedback on its innovative emoji design
D. comparing similar emojis used for social causes
E. following up with bullying victims to assess changes
How did the Ad Council measure changes in how teens perceive bullying after the I Am A Witness campaign?
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The correct answers are A. tracking social media activity about the campaign and B. surveying teens before and after the campaign.
Explanation: The Ad Council likely used these methods to assess how effective the campaign was in changing perceptions of bullying among teens. Tracking social media activity would provide insights into conversations and engagement around the issue, while surveys before and after the campaign would directly measure shifts in attitudes and perceptions influenced by the campaign efforts.
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