A New York City daily newspaper called Manhattan Today charges an annual subscription fee of $216. Customers prepay their subscriptions and receive 200 issues over the year. To attract more subscribers, the company offered new subscribers the ability to pay $210 for an annual subscription that also includes a coupon to receive a 40% discount on a one-hour ride through Central Park in a horse-drawn carriage. The list price of a carriage ride is $200 per hour. The company estimates that approximately 30% of the coupons will be redeemed.
Requirements:
- How much revenue should Manhattan Today recognize upon receipt of the $210 subscription price?
- How many performance obligations exist in this contract?
- Prepare the journal entry to recognize the sale of 14 new subscriptions, clearly identifying the revenue or deferred revenue associated with each performance obligation.
1. Revenue Recognition upon Receipt of $210: The $210 subscription price consists of two components:
First, we allocate the transaction price to each performance obligation based on their relative standalone selling prices.
The allocation to each component based on their relative standalone selling prices:
So, the revenue recognized upon receipt of $210:
2. Performance Obligations: There are two performance obligations:
3. Journal Entry for Sale of 14 New Subscriptions:
The journal entry will be: