You are planning comms on a new service development project. Your stakeholder list is large but not complicated. Not all stakeholders will understand the need for developing an actual comms plan, and you already have good relationships with most stakeholders on the project. What is one of the major driving forces for comms on a project?

You are planning comms on a new service development project. Your stakeholder list is large but not complicated. Not all stakeholders will understand the need for developing an actual comms plan, and you already have good relationships with most stakeholders on the project. What is one of the major driving forces for comms on a project?

A. Optimization

B. Integrity

C. Integration

D. Differentiation