What term is used to describe a group of people that reject the social values of the greater society?

The correct answer is A) Counterculture.

A counterculture is a social group that actively rejects and opposes the dominant cultural values and norms of society. Members of a counterculture often create their own values, beliefs, and lifestyles that differ significantly from mainstream society. Examples include various subcultures throughout history, such as the hippie movement in the 1960s.