Strategic positioning attempts to achieve sustainable competitive advantage by: A. Creating a meaningful mission statement B. Performing similar activities as those of rivals and in similar ways C. Changing key aspects of a company’s identity D. Preserving what is distinctive about a company
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The correct answer is D. Preserving what is distinctive about a company.
Strategic positioning aims to create a sustainable competitive advantage by focusing on the unique attributes and strengths of a company that set it apart from competitors. This involves leveraging distinctive capabilities, resources, or technologies that allow the company to offer unique value to its customers. By doing so, a company can maintain its edge in the market and foster customer loyalty.