Business Model Innovation – Final Assessment, Question 8: Which of the following are examples of business model innovation in the context of digital businesses? (Choose all that apply.) Expanding physical storefronts globally Creating a community around Nike+ products Offering subscription services like Zomato Gold Utilizing AI‑driven pricing models at Oyo
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The examples of business model innovation in the context of digital businesses from the options given are:
1. Offering subscription services like Zomato Gold – This is a clear example of business model innovation as it shifts from a traditional pay-per-usage model to a subscription model, providing customers with enhanced value through exclusive offers.
2. Utilizing AI-driven pricing models at Oyo – This represents business model innovation as it leverages technology to optimize pricing strategies, enhancing revenue management and improving customer experience through dynamic pricing.
The other options, such as expanding physical storefronts globally and creating a community around Nike+ products, while potentially innovative, do not directly reflect changes in the business model itself within the digital sphere.
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