Which of the following is an example of a company using the 4 Ps effectively? A. Distributing flyers for a gourmet restaurant at a high school basketball game B. Airing a commercial for a new toy during a popular kid’s television show C. Mailing a coupon for one particular restaurant to everyone who lives in a certain state D. Promoting a fast‑food chain at a local fitness center
Question & Answer
Example of effective use of the marketing 4 Ps
1 Answer
Verified archiveThe correct answer is B. Airing a commercial for a new toy during a popular kid’s television show.
This option effectively uses the 4 Ps of marketing (Product, Price, Place, Promotion) because it directly targets the appropriate audience—children—when they are most likely to be watching. The product (the new toy) is being promoted at the right time (during a relevant show), maximizing its visibility and appeal to potential customers.