Adwords Fundamentals Answers

when linking a google ads account to google analytics, what is not possible?
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Google Ads Fundamental Certification Exam’s Latest Questions and Answers with Explanations and Referral URLs For Practicing Purpose and To Earn Knowledge from Verified Source. Fundamental Assessment Exam Answers Recently Updated in 2021.

You can use audience targeting to show your ads to:

  • specific websites, based on specific interests
  • groups of websites, based on specific interests
  • specific groups of people, based on their interests
  • specific groups of people, based on their location

Explanation: You can use audience targeting to show your ads to specific groups of people, based on their interests. Audiences: Depending on your advertising goals, you can choose the audience that best matches your customers. To drive brand awareness, use affinity audiences to reach TV-like audiences on a broad scale. To reach as many potential customers as possible with an affinity for a specific product area, you might try adding custom affinity audiences. To reach specific audiences actively shopping for a product or service, use in-market audiences instead.

Read more here:

  • https://support.google.com/adwords/answer/2404191?hl=en
  • https://support.google.com/google-ads/answer/2497940?hl=en

 

If you’d like your ads to show on certain sites across the Internet, you can add these websites as:

  • Keywords
  • Audiences
  • Placements
  • Topics

Explanation: You can use “placements” if you’d like your ads to be shown on certain sites across the Internet.

Locations on the Display Network where your ad can appear. Examples include relevant websites and apps that partner with Google to show ads.

Read more here: https://support.google.com/adwords/answer/53215

 

An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?

  • Shopping Ads can only appear on retail websites.
  • Shopping ads can only show on pre-roll video ads on YouTube
  • Shopping ads can appear on Google Search partner websites like YouTube
  • Shopping Ads can only appear on Google.com

Explanation: If an advertiser wants to know if Shopping ads will appear on YouTube, tell her that shopping ads can appear on Google Search partner websites like YouTube. With a Shopping campaign type, you might see your ads in Google Shopping, next to search results, and near text and responsive ads. They can also show up on Google Search partner websites like YouTube.

This campaign type is useful for retailers who want to promote their online and local inventory, boost traffic to their website or local store, and find better-qualified leads.

 

Your ad can show to a potential customers when your targeted language matches:

  • the customer’s browser setting
  • the customer’s Google interface language setting
  • the customer’s operating system language
  • the language of websites a user visits most often

Explanation: Your ad can show to a potential customers when your targeted language matches the customer’s Google interface language setting. Language is targeted on the basis of potential customer’s Google interface language setting.

Read more: https://support.google.com/google-ads/answer/1722078?hl=en

 

A standard Google Ads text ad is made up of:

  • a display URL and description text
  • a headline, image, and description text
  • a headline and description text
  • a headline, a display URL, and description text

Explanation: A standard Google Ads text ad is made up of a headline, a display URL, and description text. A text ad on Google search is the simplest online ad that Google Ads offers. It has three parts: headline text, a display URL, and description text.

Read more here: https://support.google.com/google-ads/answer/1704389

 

What is the Google Network?

  • The collective term for Google’s professional support staff that can answer your AdWords questions 24/7.
  • A network of partner websites that will show your AdWords ad.
  • A network of hardware devices, including Chromebooks and android phones where your AdWords ad can appear.
  • The term embodies all of the places where your AdWords ad can appear.

Explanation: A google network is a term that embodies all of the places where your ad can appear. All of the places where your Google Ads ads can appear, including Google sites, websites that partner with us, and other placements like mobile phone apps.

The Search Network: Google search results pages, other Google sites like Maps and Shopping, and search sites that partner with Google to show ads.
The Display Network: Google sites like YouTube, Blogger, and Gmail, plus thousands of partnering websites across the Internet.

Read more: https://support.google.com/partners/answer/1752334

 

Each campaign in your Google Ads account should have a single:

  • maximum cost-per-click (max. CPC) bid
  • landing page
  • business goal
  • ad group

Explanation: Each campaign in your Google Ads account should have a single business goal. With Google Ads, you’ll organize your account into separate campaigns, with each campaign focusing on a single business goal, such as driving traffic to your website or offering a particular product or service. If your business serves several geographic areas, you might want to create a separate campaign for each location.

Read more: https://support.google.com/partners/answer/6172648

 

Which statistic indicates how often a click has led to a conversion?

  • Cost-per-conversion
  • Clickthrough rate (CTR)
  • Conversion rate
  • Converted clicks

Explanation: Conversion rate statistic indicates how often a click has led to a conversion. Conversion metrics are adjusted to reflect only the ad clicks that could have led to conversions

Read more: https://support.google.com/adwords/answer/3419241?hl=en

 

Why might you use the “Search Network campaigns with Display opt-in” campaign type?

  • You can use one budget to advertise on the Search Network and Display Network
  • Your ads only show on the first page of search results
  • You can pick the exact websites where you want your ad to show
  • Your video ads can run on the Search Network

Explanation: You should use the “Search Network campaigns with Display opt-in” campaign type so that you can use one budget to advertise on the Search Network and Display Network. The “Search Network with Display Select” campaign type helps you reach people as they use Google search or visit sites across the web. You manage your “Search Network with Display Select” campaigns the same way that you’d manage a “Search Network only” campaign: set a budget, choose relevant keywords, create ads, and set bids.

Read more: https://support.google.com/adwords/answer/3437721

 

Why should you link your client’s Google Ads account to Search Console?

  • See how your ads performed when triggered by actual searches
  • See how often your ads rank higher in search results than those of other advertisers
  • See if people reach your client’s website via ads or organic search results
  • See which campaigns have the biggest changes in clicks, costs, and conversions

Explanation: You should link your client’s Google Ads account to Search Consoleso that See if people reach your client’s website via ads or organic search results. As you know that you can use Google Ads reporting tools to see how often your ads are showing to potential customers, and which keywords are triggering those impressions. With the paid & organic report, you can also see how often pages from your website are showing in Google’s free organic search results, and which search terms triggered those results to show on the search results page.

Read more: https://support.google.com/google-ads/answer/3097241

 

Why might you use the “Search Network campaigns with Display opt-in” campaign type?

  • You can use one budget to advertise on the Search Network and Display Network
  • Your ads only show on the first page of search results
  • You can pick the exact websites where you want your ad to show
  • Your video ads can run on the Search Network

Explanation: You should use the “Search Network campaigns with Display opt-in” campaign type so that you can use one budget to advertise on the Search Network and Display Network. The “Search Network with Display Select” campaign type helps you reach people as they use Google search or visit sites across the web. You manage your “Search Network with Display Select” campaigns the same way that you’d manage a “Search Network only” campaign: set a budget, choose relevant keywords, create ads, and set bids.

Read more: https://support.google.com/adwords/answer/3437721

 

Which of the following items is not a component of Quality Score?

  • Landing page experience
  • Maximum cost-per-click (max. CPC) bid
  • Ad relevance
  • Expected clickthrough rate (CTR)

Explanation: Maximum cost-per-click (max. CPC) bidis not a component of Quality Score. Your current Quality Score and its component scores can be seen with 4 Quality Score status columns: Qual. The score, Landing page experience, Ad relevance, and Expected clickthrough rate (CTR).

Read more: https://support.google.com/adwords/answer/2454010

 

What report can help you identify opportunities to improve your keywords and ads?

  • Time segmentation report
  • Auction insights report
  • Search terms report
  • Paid & organic report

Explanation: A search terms report can help you identify opportunities to improve your keywords and ads. Use the Search terms report to see how your ads performed when triggered by actual searches within the Search Network. Use the search terms report to identify new search terms with high potential, and add them to your keyword list. The search terms report is a list of search terms that people have used, and that resulted in your ad being shown and clicked. Depending on your keyword matching options, the search terms listed might be different from your keyword list.

Read more: https://support.google.com/adwords/answer/2472708

 

How are rich media ads different from other ad formats?

  • They are displayed on the Search Network
  • They are a type of text ad
  • They are static image ads
  • They are ads with animation or other types of motion

Explanation: Rich media ads different from other ad formats. They are ads with animation or other types of motion. Rich media ads allow you to more actively engage a web user than standard text or display formats. Rich media ads include video ads, Flash animated ads, and ads that mix text and animated content and designs. You can easily create these types of ads using the Google Ads Ad gallery, or you can use existing rich media assets served through a third-party ad server.

Read more: https://support.google.com/partners/answer/172610

 

Which client would you advise to use radius targeting?

  • Luis, whose e-commerce business delivers nationwide
  • Denise, whose service can reach customers within 30 miles
  • Christopher, who wants to promote his new product in select cities
  • Mabel, who wants to exclude her ads from certain cities

Explanation: Denise, whose service can reach customers within 30 miles would be advised to use radius targeting. Radius targeting (also known as proximity targeting or “Target a radius”) allows you to choose to show your ads to customers within a certain distance from your business, rather than choosing individual cities, regions, or countries.

Read more: https://support.google.com/adwords/answer/1722043?hl=en

 

You would choose to advertise on the Google Search Network if you wanted to:

  • reach customers browsing websites related to your business
  • reach customers while they’re searching for your products or services
  • choose the types of websites where you want your ads to show
  • choose from a range of ad formats, like video and image ads

Explanation: If you wanted to reach customers while they’re searching for your products or services, you are supposed to advertise on the Search Network.

Read more: https://support.google.com/adwords/answer/1722047

 

On the Google Display Network, your ad is eligible to show on a webpage if your:

  • keywords match that webpage’s content
  • ad text matches that webpage’s content
  • landing page matches that webpage’s content
  • the website matches that webpage’s content

Explanation: Your display campaign ads are eligible to show on a webpage if your keywords match that webpage’s content. Google’s system analyzes the content of each webpage to determine its central theme, which is then matched to your ad using your keywords and topic selections, your language and location targeting, a visitor’s recent browsing history, and other factors.

Read more: https://support.google.com/adwords/answer/1726458?hl=en

 

An advertiser should group their campaigns by:

  • type of product or service
  • number of keywords
  • maximum cost-per-click (CPC) bids
  • number of ad groups per campaign

Explanation: An advertiser should group their campaigns by type of product or service. A good rule of thumb for creating an effective campaign structure is to mirror your website’s structure. By creating campaigns and ad groups around a specific theme or product, you can create keyword lists that directly relate to the corresponding ad text and ads that link directly to that product’s page on your website. You can even add keyword-specific URLs to improve the quality and relevance of your ads in your account.

Read here: https://support.google.com/adwords/answer/2375470?hl=en

 

Which is a benefit of advertising online with Google Ads?

  • Advertisers can choose how much they spend and only pay when someone clicks their ad
  • Advertisers can choose how many times their ad should show during the day
  • Advertisers pay the same amount every time someone clicks their ad
  • Advertisers can pay to always show their ad above the organic search results

Explanation: The main benefit of advertising online is that advertisers can choose how much they spend and only pay when someone clicks their ad.

You decide how much you want to spend, and pay only when someone interacts with your ad, like clicking your text ad or watching your video ad. You base your bids on whatever is best for your business.

Read more: https://support.google.com/adwords/answer/6336021

 

Your client wants to improve her ad position. What would you recommend?

  • Improve the ad quality and increase bid amount
  • Add more keywords and increase daily budget
  • Improve Quality Score and decrease bid amount
  • Make the ad headline longer and more descriptive

Explanation: to improve her ad position, your client should be recommended to improve the ad quality and increase the bid amount. Because Ad position is determined by your Ad Rank in the auction. Your Ad Rank is a score that’s based on your bid, the components of Quality Score (expected clickthrough rate, ad relevance, and landing page experience), and the expected impact of extensions and other ad formats. If you’re using the cost-per-click bidding option, your bid is how much you’re willing to pay for a single click on your ad

Read more: https://support.google.com/adwords/answer/1722122

 

Which of these metrics is especially important to clients who are running a branding campaign?

  • Clickthrough rate (CTR)
  • Average cost-per-click (avg. CPC)
  • Impressions
  • Phone call conversions

Explanation: Impressions metric is especially important to clients who are running a branding campaign. Impressions are important to track in any campaign, no matter what your goals are. But they can be especially important in branding campaigns because they represent how many customers actually laid eyes on your ad. You might not care whether they ended up buying anything from your site, but you do want them to remember that catchy new slogan you paid big bucks to develop and share with the world.

Read more: https://support.google.com/adwords/answer/1722064?hl=en

 

Which client would you advise to advertise on the Google Search Network?

  • Jim, who wants to reach people on social networks interested in poetry
  • Suzy, who wants to reach people browsing travel websites about China
  • Bill, who wants to reach people looking for plumbing services
  • Carol, who wants to reach people watching YouTube videos

Explanation: Bill, who wants to reach people looking for plumbing services, would be advised to advertise on the Search Network. The Google Search Network is a group of search-related websites and apps where your ads can appear. When you advertise on the Google Search Network, your ad can show near search results when someone searches with terms related to one of your keywords.

Read more: https://support.google.com/adwords/answer/1722047

 

When building a keyword list for a Display Network campaign, you should do which of the following:

  • Use Display Campaign Optimizer to identify new keywords
  • Only include exact match keywords
  • Only use Keyword Planner to identify new keywords
  • Include keywords that are related to the websites your customers visit

Explanation: You should include keywords that are related to the websites your customers visit while building a keyword list for a Display Network campaign. Choosing keywords for a Display Network campaign is about connecting your ads with people most likely to be interested in your business. Based on what you know about your customers, pick keywords that would you imagine would appear on websites your customers would visit.

Read more: https://support.google.com/adwords/answer/2453986?hl=en

 

What’s one of the main benefits of using ad extensions?

  • Extensions increase your reach by showing your ad on more advertising networks
  • Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent
  • Extensions provide additional information to make your ads more relevant to customers
  • Extensions are automated so you don’t have to create your ads

Explanation: The main benefits of using ad extensions are that they provide additional information to make your ads more relevant to customers. Extensions expand your ad with additional information—giving people more reasons to choose your business. Extension formats include call buttons, location information, additional links, additional text, and more.

 

Which delivery type shows your ads at an even pace throughout the day?

  • Accelerated delivery
  • Standard delivery
  • Delayed delivery
  • Optimized delivery

Explanation: Standard delivery type shows your ads at an even pace throughout the day. Standard delivery is recommended for new advertisers. This delivery method is useful if you want to reach customers evenly throughout the day. If you have a small budget, this method can also help you avoid spending your entire budget in the morning. Since your ad delivery occurs throughout the day, you might not see your ad appear every time you look for it, particularly if your campaign is limited by budget.

Read more: https://support.google.com/adwords/answer/2404248

 

Which ad extension would you use for an advertiser who has a chain of restaurants?

  • Seller ratings
  • Location extensions
  • Sitelink extensions
  • Previous visits extensions

Explanation: For an advertiser having a chain of local restaurants, you should use a Location extension to maximize the ad impact.

Benefits of a Location extension

  • Location extensions encourage people to visit you in person.
  • You can add multiple addresses by linking your account to Google My Business.
  • On average, ads with location extensions see a 10% boost in clickthrough rate.
  • You can target your ads around your business addresses.

Read more: https://support.google.com/adwords/answer/2404182?hl=en

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